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How Social Media Enhances Digital Marketing 

How Social Media Enhances Digital Marketing 

Nowadays, social media is actively used by people of all ages. To engage several users, any top digital marketing company in India will need to keep up their game for users’ attention by updating new posts and being active on their social media.

There might also be a change in power if new sites like Instagram, Threads, and Bluesky gain more attention because of the ongoing controversy with X (previously Twitter), while other networks might find new sources of organic traffic. To be successful and top top digital marketing companies in delhi your social media game should be top-notch.

Expert Advice for the Growth of digital marketing company in India

It will be beneficial for any business to improve and expand if they stay updated with the new upgrades. Make an investigation. Take a peek at how other companies are utilizing it. Now is the moment to try out the platform. Brands have been developing amazing social media initiatives that aim to teach, educate, and amuse audiences to counter this. The secret is to use play and creativity to increase engagement.

Artificial Intelligence- Emerging tool in Digital Marketing

Artificial Intelligence(AI) in digital marketing should be used to change the business model, accelerate production, and optimize operations. Previous models can be now easily transformed. There are plenty of topics on which one can get different perspectives through AI. However, it’s important to remember that AI should be a resource for assistance and that the human touch should always be there because doing so enables you to reach a wider audience and grow naturally.

It is important to make EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) content. Although this foundation has been in place for ten years, Google added an extra E this year to stand for “Experience.” 

This is important because, unlike humans, AI cannot produce real-world experience. This strengthens the case for hiring professionals to produce or edit content and offers human content writers an advantage.


According to Google’s recent updates, the days of keyword-stuffing SEO are drawing to an end. Search engine AI algorithms are becoming more and more sophisticated, and they can now tell whether an article or landing page was created by a real person with genuine intent to assist the reader, or if traditional SEO simply paraphrased existing text and added additional keywords. SEO is a very important part of any best digital marketing company in India. Get in touch with Yatiken for the best SEO services in Delhi.

Making content with a high EEAT

Digital Marketing strategy

It is important to make a strategic plan for the goals your company wants to achieve in the future to be a top digital marketing company in India. One can keep in mind that in the previous year what worked and what did not work for them.

Whatever the objective, a well-thought-out strategy can be a way to success. But the plan also directs your team so they know where to focus their efforts and what they should be aiming for.

Emerging Digital Marketing Trends

Let us look into some emerging trends for top marketing firms in Canada

  • The era of influencer advertising

These days, being an influencer on social media is a way of life. Being a great influencer requires a significant deal of specialized knowledge as well as the ability to generate engagement.

  • Personalised Marketing

Personalized marketing, or one-to-one marketing, is the process of using data to target specific prospects with brand messages. Compared to traditional marketing, which primarily focuses on spreading a large net to attract a select few clients, this approach is different.

  • Short videos, high-impact

Over the past year, short videos used for promotion have unquestionably been the most popular type of social media content. One of the major reasons for their success is our attention span is growing shorter. While there are certainly plenty of interesting videos on YouTube, short-form video content is something quite different. People prefer watching short videos which can give them more knowledge.

Bottom Line

In conclusion, 2024 promises to be a fascinating and demanding year for marketers in terms of top marketing agencies and trends. Artificial Intelligence is revolutionizing industries and departments as well as customer behavior and purchase patterns. Collecting all the data and speaking with our experts has taught us one thing: for marketers to be successful in their roles, they must embrace AI. AI will affect your role in the future, even if it doesn’t affect it now. Thus, begin studying the technology and utilizing a few of the platforms. If not, you run the risk of falling behind!