A Global IT Service Company

Social Media Marketing Strategy

Every day, users spend hours on the social media sites of their choice. More significantly, they use these channels to find new businesses and items. Even though the main purpose of these social media platforms is to stay in touch with friends and family, 25% of users actively search for new products on Facebook, Instagram, YouTube, and other networks. As such, it is highly beneficial for your business to engage with these potential customers on the social media channels that they prefer. Social media is an effective digital marketing strategy as it enables you to connect with and engage with your target audience. 

Yatiken, an IT service company in USA will tell you all about social media marketing strategy and the most widely used social networks for marketing in this blog.

What is Social media marketing?

The use of social media platforms to engage with your audience to develop your brand, boost sales, improve website traffic, and more is known as social media marketing (SMM). This includes posting original content to your social media accounts, interacting with and listening to your followers, tracking your progress, and creating social media ads. Regarding which social media platforms are ideal for your social media marketing, you have a plethora of choices.

These days, social media advertisements are so effective that you may target specific audiences with them. Target audiences can be created using a variety of criteria, including demographics, interests, and behaviors. Even if you don’t have a profile on Meta, you can crosspost your advertisements across all of their platforms with their extremely robust advertisements Manager.

Additionally, a variety of social media management tools are available to assist your company in making the most of its online presence. Yatiken offers the best social media marketing strategy in USA.

The Development of Social Media Marketing

Early adopters of social media marketing viewed the platforms as merely another means of advertising, similar to billboards. Companies merely share their message with followers in the hopes of increasing website traffic and, eventually, revenue.

However, with the increasing density of users on social media, mere presence is no longer sufficient. Creating content for audiences and genuinely interacting with them is necessary for standing out beyond simple publication.

Fortunately, as these social media platforms have developed, you now have access to a variety of resources and strategies that can help make this process simple and fruitful. For instance, a company that cares about the opinions others have about its brand might keep an eye on social media marketing strategy in USA and reply to pertinent references (social listening and engagement).

Using an analytics tool, a company looking to gauge its social media performance would examine its reach, engagement, and revenue. Highly targeted social media advertising is what a firm would run if it wanted to reach a certain audience at scale.

Social media platforms and their data

With over 20 platforms to choose from in the list of the best social media sites, social media marketers are spoiled for choice. However, as part of your content marketing plan, we as an IT services company in USA, top social media marketing companies in USA, and the best social media marketing companies in USA offer the best social media marketing strategy in the USA and advise you to be cautious about which networks you’re active on (more on this to come) before this overwhelms you.

The most popular social media marketing platforms worldwide, according to data from 2024, are Facebook, LinkedIn, Instagram, X (previously Twitter), and YouTube, in that order. For instance let us look at some data from Facebook, Instagram, and Youtube.


  • Active users: 3.03 billion active users each month
  • Age: 25 to 34 are the most common
  • Gender breakdown: 61% of men and 77% of women
  • It is used for social media marketing by 89% of businesses

With over 3 billion monthly active users—more than a third of the world’s population—Facebook is the most popular social network in the world. Users log in at least once a month.


  • Active users: 2.5 billion active users each month
  • Age: 25 to 34 make up the majority
  • Gender breakdown: 16% men, 46% women
  • It is used for social media marketing by 67% of businesses.

The first social media site for sharing videos was YouTube. The Google-owned network has only allowed landscape videos for a long time before adding YouTube Shorts, which are portrait short-form videos up to 60 seconds. In addition to YouTube Ads, which let you promote before and during other YouTube videos, YouTube includes shopping solutions like YouTube Shopping (available to specific users only).


  • Active users: 2 billion active users each month
  • Age: 18 and 24 (with 25 and 34 coming in second).
  • Gender breakdown: 36% males and 44% women
  • The majority age group is between the ages of 84% of businesses utilize it for social media promotion.

Instagram is a very visual platform that allows users to share images, live videos, stories, carousels (posts with multiple photos), and reels. Yatiken’s- an IT service company in USA analysis of millions of Instagram posts showed that Reels are the most engaging content to share on the network.

Bottom line

Social media marketing is a complex and multifaceted topic, and businesses should carefully explore all of the options before launching a social media marketing strategy. Talks about your brand will rise together with your business and social media followers. Individuals will message you personally, tag you in their posts, and leave comments on your postings.

Social media optimization is something to think about if you have the means to expand your social media marketing strategy. You may reach a larger audience than just your followers with a well-done campaign, which will increase your exposure and fan base.

Pros in the social media space understand how important it is to stay up to date with the latest tools, features, platforms, trends, and platforms. Yatiken as an IT services company in USA, top social media marketing companies in USA, and best social media marketing companies in USA will cater all your social media needs and social media marketing strategy in USA.